Resume

Noble Pickett III is a Senior Brand Designer and Creative Manager with 15 years of experience specialized in building high-fidelity visual identities and the operational systems that sustain them. Currently balancing leadership roles at UserTesting and FirstKey Homes, he is an expert at translating complex business needs into streamlined, design-forward workflows that allow lean teams to maintain brand integrity at scale. He is a highly independent “builder” who has a proven track record of spearheading major creative initiatives, from global design systems to high-impact regional marketing tours.

Design

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro
• Canva
• UI design
• Figma/Adobe XD
• WordPress
• Brand Systems
• Environmental Design
• Art direction
• Motion Design

Operations

• ServSafe Alcohol Certification
• Click Up
• Asana
• Microsoft Dynamics CRM
• Click Dimensions
• Marketo

Brand designer by day, mixologist by night. I recently leveled up my skills at bartending school and I’m ready to bring some ‘structured baddie’ energy to the local Atlanta bar scene. I’m big on precise pours, great vibes, and even better customer service.

USERTESTING
DEC 2021 – CURRENT

Senior Brand Designer

Design System & Brand Evolution: Leading the creative direction for the global design system and evolving brand identity standards to ensure visual consistency across all touchpoints.

Creative Leadership: Managing a lean team of designers and cross-functional stakeholders to deliver high-fidelity brand assets and scalable design solutions.

Strategic Execution: Overseeing the end-to-end production of major creative initiatives, from high-impact digital campaigns to environmental brand experiences.

Brand Designer

Collaborative Design: Partnered with cross-functional teams to deliver high-impact print one-pagers, PDF guides, and scalable brand systems for major initiatives.

Multichannel Creative: Executed high-converting digital ads (paid, display, social) alongside environmental graphics for conference booths and branded merchandise.

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FIRSTKEY HOMES
OCT 2017 – CURRENT

Creative Manager

Omnichannel Brand Design: Directs the creation of resident and employee-facing media, including brand logos, comprehensive user guides, landing pages, and educational video content.

Integrated Marketing Strategy: Leads the design of all company promotional merchandise and initiative posters while collaborating with external firms to execute high-impact website refreshes.

Strategic Growth & Social Leadership: Oversees the curation of social media activity and monitors web analytics to identify emerging trends and conversion-focused growth opportunities.

Digital Marketing Manager

Marketing Asset Development: Produced a high volume of digital and print collateral, including email templates, landing pages, and promotional merchandise to drive brand awareness.

Operational CRM Support: Partnered with the operations team to develop lead-generating email templates and automated workflows within the CRM.

Social & Web Engagement: Managed day-to-day social media updates and platform maintenance to increase user engagement and streamline the digital customer journey

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FIRST COMMUNITIES
OCT 2014 – OCT 2017

Senior Creative Manager

In-House Creative Lead: Established an internal design department that reduced production costs by 70% while significantly increasing speed to market.

Brand Identity & Strategy: Conceptualized and pitched logo designs and comprehensive brand identities for new client acquisitions.

Technical Oversight: Managed the setup and syndication for Yardi Rent Café and ILS platforms, ensuring seamless digital marketing integration for lean-budget clients.

Digital Marketing Manager

Strategic Vendor Management: Partnered with external agencies to direct SEO, paid search, and social media strategies, ensuring brand alignment across all digital platforms.

Creative Content & Lead Gen: Designed high-performing print and digital promotional assets and developed email marketing templates to support on-site leasing teams.

Marketing Operations & Analytics: Managed website and ILS maintenance, conducted market surveys, and utilized Google Analytics to provide actionable reports for marketing directors

Leasing Agent

ATLANTA PRO BARTENDING SCHOOL
OCT 2023

Mixology and ServSafe Alcohol®  Certification

Familiarity in various cocktail mixology methods

Training in upselling techniques, responsible liquor service and brand identity

Exceptional customer service experience and ability to create welcoming and enjoyable environment